Leaked Windows Phone Roadmap Shows Future Strategy from Microsoft
WMPoweruser has got their hands on the proposed roadmap of Windows Phone and it looks pretty interesting. The roadmap image starts with the original Windows Phone GA (General Availability) and goes through 2012 with the release of the codenamed product Apollo.
Mid 2012 we can expect Tango which seems to be focusing on bringing Windows Phone to the masses with lower cost products from manufactures. This is a good move in my book. I’ve talked to a lot of friends and family about Windows Phone and they like it…. but can’t get past the $199 for a new phone. If they can get the price point down to $49.99 or the like (as T-Mobile has done this holiday season with the HTC Radar and Lumia 710) then they will get it into the hands of the masses.
The next big update is slated for late next year and is codenamed Apollo. This update appears to be really driving for mass adoption and to increase the overall sales volume of the platform and to point out competitive differentiators. They also appear to be focusing on more advanced hardware (perhaps dual core processors?) and the needs of businesses (perhaps better encryption support?).
As with any roadmap it is subject to change and shifting but the information obtained by WMPowerUser seems to fit with other rumors that have been floating about over the past few weeks. Taken at face value, it is clear that Microsoft plans to make a significant push on Windows Phone next year. Couple that with the push Nokia is having on the platform with their Lumia lineup and that 6.2% marketshare by the end of next year isn’t a pipe dream. It could really happen.
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