Google My Business (GMB) is a service that allows businesses to highlight their business, specials or attributes of their company within Google Search results. Launched in 2014, it is one of the best tools available for small to medium businesses to improve their search results and allow people to find them. One of the key elements of GMB are attributes that tell people who find your business qualities. Now Google has added two key attributes that owners can add to their business, “LGBTQ-friendly” and as a “Transgender Safe Space”. These new attributes will allow businesses to clearly indicate they are