Marketshare Archive

Digitimes Expects Windows Phone to Take 6.2% of The Market in 2012

Digitimes has posted what they expect for the smartphone market in 2012 and they see Windows Phone taking a sizably bigger chunk of the market than it did in 2011.

While the market is still dominated by Android-based devices, Windows Phone is expected to take 6.2% of the smartphone market in the coming year.  Given that Windows Phone currently sits at about 1.5% of the market, that is a monumental leap forward – 242% increase to be exact.  Is it possible?  Absolutely.

2012 is going to the year that sees Nokia bring their full Windows Phone line to market.  Remember that Nokia is still the #1 selling brand of phone in the world.  They know how to sell devices and it is evident in their marketing plans for the Lumia 710 and 800 that they mean business with their new Windows Phones.  In January we should see the first Nokia Windows Phones here in the US which I personally expect to see a huge amount of marketing around it both from Nokia themselves and the carriers.

With the push that Nokia is making it is well within the possibility that Windows Phone could end 2012 with over 6% marketshare.

Read the full post over at Digitimes then tell me what you think?  Do you think 6.2% for 2012 is possible?  Ludicrous?  Selling it short?  Comment here or send me a Tweet.