Mobile App Spending Topped $86 Billion Globally in 2017
If there is one key take away from the 2017 annual report from App Annie, it is that the mobile app economy is very healthy. The new report indicates that some $86 billion was spent in 2017 globally on apps. That is a 105% increase in spending since 2015. That spending growth came through the estimated 175 billion app downloads that happened in the year, a 60% increase itself since 2015.
China led the way in when it came to overall spending. Consumers in that country increased their spending by 205% since 2015 and spend more time in apps than any other country. China’s consumers also increased their downloading of apps by 125% since 2015. Interestingly, India moved past the United States for the increase in app downloads to hold a distance second place position.