Alphabet Posts $26 Billion in Revenue for Last Quarter
Alphabet, the parent company of Google, posted earnings of $26 billion in the 4th quarter of 2016. That is an increase of 22% over the same period in 2015. Those earning yielded a profit of $5.3 billion for the company which was in increase of $300 million from the previous quarter. As with previous quarterly reports, the banner brand for Alphabet is Google. It lead the way as far as earnings go at $25.8 billion that yielded profits of $7.8 billion for the division.
Adverts continue to be the main revenue stream for the company with $22.4 billion earned from them in Q4 2016. But non-advert revenue also increased to just over $3.4 billion. Google did not break down exactly where this increase came from but undoubtedly the hardware division, who is behind the Google Pixel.
