After several days of customer and general tech community backlash, Evernote has reversed their policy that would have allowed a select number of their employees read your notes. The change was announced late last night on the Evernote Blog where it is made clear, in bold, that employees will not be able to read your notes without your express permission. Good.
In addition, we will make machine learning technologies available to our users, but no employees will be reading note content as part of this process unless users opt in. We will invite Evernote customers to help us build a better product by joining the program.
Frankly, this is how this should have been in the first place and it is good to see the company respond to consumers and their customers.
As part of the blog post, Evernote’s CEO Chris O’Neill stated that the company made a false step and that they should ask for permission from their customers, not assume that they have it when it
comes to accessing accounts, even if it is for their new Machine Learning technologies.
The entire fiasco is a good example of a tech company overreach and they likely have paid for it financially. Many of you and personal friends have emailed, texted or posted comments that their accounts are being cancelled and I doubt many of them will return even as the company has changed course. I, for one, will not be returning.