Hold on to your wallets folks, a price increase is coming to Netflix. The company has indicated that the price increase will be announced on October 19th with notifications going out to customers. The new pricing will go into effect on your next billing cycle after the 19th.
The price increase is not impacting all of the tiers of service with the entry level subscription remaining at its current price of $7.99. The Standard Plan, Netflix’s most popular and the entry level for HD streaming, will be going up by $1 to $10.99 per month. For the Premium tier, which gives you 4K HDR streaming, it is going up by $2 to $13.99.
The new pricing has already gone into effect on the Netflix website so new subscribers will start out at this new price.
Netflix hasn’t had a price increase since 2015 and that did not go well. Customer backlash happened with vigor. But this time the circumstances are different. The company is producing a lot of original content, including the upcoming 2nd season of Stranger Things. That content costs money and as a subscriber, you are a mainline for revenue.
Personally, this is not that big of a deal. Given the fact I get original content and I can download content to my phone or tablet to watch while I’m offline, I’ll pay the extra $1. How about you?