Spotify Launches New Spotlight Feature, Adding Visual Layers to Podcasts

Spotify has announced a new Spotlight feature that is rolling out to US subscribers.  The new feature is aimed to bring visual content to podcasts, audiobooks and news that you are listening to through the streaming service.

Spotlight gives fans a deeper insight to their favorite artists, playlists, books, publishers and more by offering contextual visual elements, such as photos, video and text, that appear as users move through each episode.

Spotlight will launch with content from the following Spotify partners including BuzzFeed News, Cheddar, Crooked Media, Lenny Letter, Gimlet Media, Genius, The Minefield Girl, Refinery29 and Uninterrupted. Additionally, Spotlight will feature content from some of Spotify’s own original series such as RISE, Secret Genius, Spotify Singles and the new Viva Latino podcast.

The aim of Spotlight is to give Spotify users streaming this content more information on the topic being covered in the audio media itself.

With the partners that were announced as part of the Spotlight launch, it is clear that the streaming company has been working on this new project for a while and wants to come out of the blocks with content.  Further, it is an indicator that the company wants to move beyond just being a music streaming company and add more robust content to their portfolio.

The new feature is available now to US subscribers with expansion into additional markets expected over the course of the year.

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