Apple Planning to Sell Subscription Services Through the Apple TV App Later This Year
A new report from Bloomberg states that Apple is planning on selling subscription services through the Apple TV app later this year with the eventual plan of having all of those services stream from the TV app. Currently you have to subscribe to an independent service like Hulu or use your cable TV credentials in the app you want to use, like HBO Go.
In its current form, the TV app is essentially a hub for your connected services and when you select a service to watch, you are taken to that service’s app on your iPad or iPhone. Eventually, Apple wants this to stream directly from within the TV app so you don’t have to bounce around between different apps or subscribe to them independent of Apple TV.