Google to Begin Using Mobile Site Speed Consideration as a Ranking Factor

Google has informed webmasters via a blog post that an upcoming changing the Google Search algorithm will take mobile site speed into consideration for page ranking.  Referring to it as the “Speed Update”, starting in July 2018, sites that have slow response times will have that factored into their overall search results within Google Search.

The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page.

However, mobile site speed is not the only consideration in page ranking nor will it be the only factor come July.

Google Pay Adds 80 New Financial Institutions to Kick Off 2018

If there were doubts in your mind about the growth of Google Pay, formerly Android Pay, halting in the new year, rest easy.  Kicking off 2018 right, the pay service from Google added 80 new institutions today to the roster that support the service with their debit and credit cards.  With these new additions, there are now a whopping 1,196 banks and credit unions that support Google Pay.

The new additions, as has been the case for a while now under the Android Pay moniker, are mostly regional and local institutions.  The big national banks supported the service in the early days.

Google Continues to Tweak G Suite App Menus for Clarity

Over the past few months, Google has been making minor tweaks to the menus in various G Suite apps online.  Most of these efforts, with the biggest change coming last month, have been aimed at making it easier to navigate these menus and to be clear about what exactly you are doing with that menu option.

Today another round of menu tweaks started rolling out to all G Suite customers that further adjusts menus in Google Docs and Google Slides.  In their announcement, Google laid out the before and after menu views to help users find the difference.

For Google Docs, to add a line or page break, here are the changes:

  • Before: Insert > Page break or Column break
  • After: Insert > Break > Page break or Column break

Android Wear Update Brings Visual Improvements and Accessibility Improvements

A new update to the Android Wear app is rolling out in the Play Store today, bringing some visual improvements as well as improvements for accessibility users.  The update to the app is version 2.7.0.180439970 which will then have build 2.8.0.181612071 to send to your Wear watch.  Once you get the new app update, you’ll need to also perform an update on your watch itself.  You should have a notification that there is a new update to the Android Wear app on the watch itself.

As for what is new, there are improved typefaces and fonts in this build.  The aim of these is to improve glanceability (i.e. readability) when you glance at your watch.  Also, the base theme for your watch’s menu will appear noticeably darker.  This is likely a part of the effort to improve glanceability.

Mobile App Spending Topped $86 Billion Globally in 2017

If there is one key take away from the 2017 annual report from App Annie, it is that the mobile app economy is very healthy.  The new report indicates that some $86 billion was spent in 2017 globally on apps.  That is a 105% increase in spending since 2015.  That spending growth came through the estimated 175 billion app downloads that happened in the year, a 60% increase itself since 2015.

China led the way in when it came to overall spending.  Consumers in that country increased their spending by 205% since 2015 and spend more time in apps than any other country.  China’s consumers also increased their downloading of apps by 125% since 2015.  Interestingly, India moved past the United States for the increase in app downloads to hold a distance second place position.

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