Google Cuts Subscription Transaction Fee to 15% After 12 Months
Google has made a change to their transaction fee schedule for Android Developers that, eventually, works in their favor. Effective January 1, 2018, developers who have a subscriber who has been using their app for 12 months will get their transaction fee cut from 30% to 15%. This only impacts subscriptions and not one-off in-app purchases.
Google has outlined the rules of engagement on this for developers and there is a bit of wiggle room on it. Basically to quality for the cut, the subscriber has to fall in one of these areas over a 12 months period.
- Subscribers within a grace period
- Subscribers with introductory pricing
- Subscribers who upgrade or downgrade to a different plan
- Subscribers who re-sign up within two months of canceling
The move is aimed to give developers more money and mirrors, to an extent, what Apple did in 2017.