Google to Begin Using Mobile Site Speed Consideration as a Ranking Factor

Google has informed webmasters via a blog post that an upcoming changing the Google Search algorithm will take mobile site speed into consideration for page ranking. Referring to it as the “Speed Update”, starting in July 2018, sites that have slow response times will have that factored into their overall search results within Google Search.
The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page.
However, mobile site speed is not the only consideration in page ranking nor will it be the only factor come July.






