Google’s Not So Risky Move To Sell Nexus Online
If you are a fan of Google and have been reading the Interwebs today, you know it has been a busy day. Loads of leaks and other details about the new Nexus 5X and Nexus 6P have been flowing like water and this is all the day before the actual Google event tomorrow in San Francisco. Some of the news has been confirmation of what we already pretty much know like the specs of the 5X and the 6P but some of it has been new tidbits. One of those new rumors is that Google plans to sell the new Nexus lineup online only through the Google Store. Some have read this as a risky move by Google given that they will ultimately be bypassing the carriers who did sell the Nexus 6 and previous devices as well as other retailers. In fact this decision to sell them online is the first time Google has done this since the original Nexus One back in 2007.
To me however, this is a smart move by Google. It gives them the cleanest path to the consumer and it follows the trend that the market is dictating, namely people want to buy devices and not necessarily be tied into a carrier contract. Yes they have to get it right and there are examples of how to get it wrong, including Google themselves, but this could be the way of the future for all manufactures.