While much digital ink has been spilled this week on the changes coming to Microsoft’s OneDrive cloud storage service, there is one element of this announcement that I haven’t seen much discussion on in the course of these writings. That’s not to say it isn’t out there, just not much of it. That element is the view that the announcement was nothing short of a victory of Google and the Google Drive service. It is a victory without them having to “dive to the bottom” on pricing to win. They simply stayed the course and let Microsoft figure out that giving away unlimited storage is unsustainable.
For those who somehow missed what I’m talking about, earlier this week Microsoft announced big changes coming to OneDrive:
- The Free account goes down from 15GB of storage to 5GB and the 15GB “Camera Roll” bonus (you got it when you sync’d your photos with OneDrive) is eliminated
- Office 365 subscribers now get 1TB of storage, not unlimited
- the 100GB and 200GB storage accounts are going away to for new subscribers (if you have one of these you can keep it) and is replaced with a $1.99/month 50GB account.
These changes fly in the face of the much hyped “unlimited” storage offer that Microsoft made just last year and has angered plenty of people because, until this change, OneDrive was really the best value out there when it came to cloud storage.
That has now changed and Google Drive is certainly looking to be one of the more attractive mainstream cloud storage offers out in the market.
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