Microsoft’s announcement yesterday of offering unlimited OneDrive storage for Office 365 users is, as it should be, a very big deal. In effect, they have gone to the market and told everyone that not only can they offer a cloud storage solution, they can do it at a cost that nobody can compete with the possible exception of Apple or Google. I say this not as a fanboy but as a realist. Only a company with the experience and shear size of Microsoft could put into play such an audacious plan. And if you are an executive at Dropbox or Box, I would be waking up this morning worried.
The challenge all cloud storage solutions have had to this point is that it is, effectively, a one-trick pony. It does what it says on the tin in that it stores your files and photos in some way or another to the cloud. But that is fundamentally the problem. You are paying a monthly or yearly premium to simply store your content online so you can access it from anywhere. Functional, yes. Great value, no.