Microsoft Releases Two New Surface Pro 3 Ads

Microsoft has released two new ads for the Surface Pro 3, both highlighting how the table helps businesses gain efficiencies and productivity.  The ads, which are on the Microsoft YouTube channel, are between 1 and 2 minutes in length and highlight the power and productivity that the tablet brings in two very different business scenarios.

The first video is for Watersports Central.

With Surface Pro 3, Watersports Central is able to provide its customers with a unique premium sales experience. Armed with a Surface Pro 3, sales staff are able to meet customers wherever they are and complete the sales process without ever having to set foot into an office.

The second video is for a very different business, Cheer Pack North American in Bridgewater, Massachusetts.

Cheer Pack North America (CPNA) is a leading manufacturer of flexible packaging solutions located in Bridgewater Massachusetts. CPNA uses Surface Pro devices as laptop a replacement for warehouse employees, because they can quickly transition from working at their desk to working on the factory floor, and still have access to all the information and applications required to do their job. Given the power and portability of Surface Pro, CPNA estimates equipping employees with Surface Pro has saved several hours per employee per week in productivity.

I personally like these ads as they point to the power of the Surface Pro 3 in real world business scenarios, not those dreamed up on a production set.  In fact the videos, particularly the Watersports Central one, has a bit of a rough production feel to it.

What do you think?  Like them or hate them?  Leave a comment and let me know.