The Unified Windows 10 Store Movies & TV Content Now Accessible

One of the big changes coming in Windows 10 is the unified app store where no matter what device you are using – Windows 10 PC, Tablet or Phone – you go to one store to get the universal apps for all the platforms.  Today Microsoft has announced another step forward in this process.  Earlier this month in the Windows 10 Store beta we saw the Movies & TV section go live but you couldn’t actually access any content.  That has now changed and over the course of the next 24 hours, all users should see this roll to the Store beta on their devices.

The news comes via a blog post on the Windows Blog site which was posted yesterday.

Starting today (rolling out over the course of the next 24 hours), we’re turning on the Movies & TV page in the Store Beta. If you are a Windows Insider running the latest build of the Windows 10 Technical Preview – you will now be able to browse and search for videos, rent or purchase movies & TV shows in the Store Beta and play them in the Video Preview app.

While movies and television shows aren’t exactly universal apps for all devices, it is a positive step for the store and the goal that Microsoft has for it.  It will be particularly interesting to see if this is accessible via Windows 10 for Phone which we should see updated this morning – assuming of course it has a Store beta app.

You can read the full post here and in that post it also outlines which countries have access to this content.