Twitter and Spotify have teamed up to give you a pretty cool way to share music from the streaming service to your timeline. Starting today, you can link to a Spotify track on your timeline and it will generate an audio card where your followers can listen to the track for 30 seconds.
— Twitter (@twitter) May 26, 2016
The idea, of course, is to attract your followers who aren’t using Spotify to join the service but it is also a great way to sample a song to decide if you want to purchase it.
How it works is pretty simple. In Spotify, while you are listening to a track, use the share feature to tweet about the track. That will generate the Twitter audio card which will allow a follower to
listen to the song within Twitter. In other words, they don’t even have to have the Spotify app on their phone. If they want to listen to more than 30 seconds of the song, they can click on the “Listen on Spotify” link and that will open up the app (if they have it installed) so they can continue to listen.
The new feature is a back end change on Twitter so there is no version of the app required. This should start working for everyone today both in your timeline and in Moments. If you don’t see it yet, it will be there eventually.
For those interested in Spotify, they have a free 30 day trial and they have a $15 family plan for up to 5 family members to enjoy streaming of music as well as being able to enjoy it offline. You can download the app from the Google Play Store here and can sign up for the free trial from within the app.