In the first month since its release, Pokémon Go has hit the lofty number of 100 million. That’s the number of installs that the augmented reality game has seen on Android and it is only going to climb. The game has been a huge hit world wide with countless photos of parks and urban areas filled with people young and old with their phones in hand trying to catch them. Whether you “get it” or not doesn’t matter: The fact is that the game is hugely successful and for the developer, Niantic, it has been hugely lucrative. In app purchases are rumored to be in the $10 million per day range for them. They, clearly, caught them all.
With 100 million installs, Pokémon Go is getting into the install range of some very popular games and apps out there. Snapchat, for example, is the same range and has been out for much longer.
As too is Pandora Radio, Netflix, Google Photos, and Pinterest. However, it is well past the likes of Uber and Lyft. The really killer aspect of this is that the game has been out a month and it has been slowly rolling out globally. Given those facts, the game could well approach the 500 million install marker which would put it in very select company in the Google Play Store.
If you haven’t checked it out, the game is free and available for Android phones.