Apple Made a Mere $13.8 Billion Last Quarter

Apple posted their best second quarter financials yesterday, posting some $61.1 billion in revenue with $13.8 billion in profit.  Apple CEO Tim Cook indicated that it was the best March quarter the company had ever enjoyed with strong sales across all of the major product lines.

In all, the company sold 52.2 million iPhones, up 1.5 million units when you compare it to Q2 2017.  iPads were up slightly at 9.1 million units, 180,000 units over last year.  As for Macs, they lost a bit of ground over last year.  4.07 million units were sold this quarter, slightly less than the 4.19 million sold in 2017.

In the report’s press release, Tim Cook made it clear that the iPhone X is doing well.

“We’re thrilled to report our best March quarter ever, with strong revenue growth in iPhone, Services and Wearables,” said Tim Cook, Apple’s CEO. “Customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter. We also grew revenue in all of our geographic segments, with over 20% growth in Greater China and Japan.”

The rumors around the iPhone X not performing well have been rampant these past few months.  Mr. Cook’s comments seem to fly in the face of those rumors and, given this is a financial report, the comments have to be factual, not “spin”.


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