Google is pushing hard to get Actions on Google built for Google Assistant and one of the best ways to do that is to throw some prize money at it. Google has announced a new contest where the top prize is $10,000 and a trip to Google I/O 2018 for a developer who creates an app leveraging Actions on Google.
For those who are not developers, Actions is the set of APIs that are leveraged to bring Google Assistant compatibility and/or integration into apps. Google opened up the platform earlier this year and while adoption has been good, Google of course wants to make it more widely used. Amazon right now has over 10,000 apps that tie into Alexa and Echo and Google is significantly less than that number. This contest should help change that a bit.