If there is one key take away from the 2017 annual report from App Annie, it is that the mobile app economy is very healthy. The new report indicates that some $86 billion was spent in 2017 globally on apps. That is a 105% increase in spending since 2015. That spending growth came through the estimated 175 billion app downloads that happened in the year, a 60% increase itself since 2015.
China led the way in when it came to overall spending. Consumers in that country increased their spending by 205% since 2015 and spend more time in apps than any other country. China’s consumers also increased their downloading of apps by 125% since 2015. Interestingly, India moved past the United States for the increase in app downloads to hold a distance second place position.