In a blog post on the WhatsApp site, the company has announced that they are rolling out their service and app free-of-charge going forward. The Facebook owned instant messaging service has nearly a billion subscribers and while the entry price of .99 Cents was not much, the company wanted to eliminate the fee all together so those without access to credit cards can access the service.
Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.
It is an interesting move and one that will surely heat up the instant messaging battle that is going on in the market.
The roll out of the total free WhatsApp service will be taking place over the course of the next few weeks. Users on Android and iOS can expect an app update to be coming over the course of that time to support the new free model.