In a surprise move, Microsoft has announced that the Microsoft Groove music service will be ended on December 31st of this year with Spotify becoming the music streaming service of choice.
As of October 2, 2017, we’re excited to announce that we’re partnering with Spotify to bring the world’s largest music streaming service to you. We know that access to the best streaming experience, the largest catalog of music, and a variety of subscriptions are on the top of your list. Now you can move your curated playlists and collection from Groove directly into Spotify.
It is a surprising move by Microsoft but equally, given how competitive the streaming music market is these days, it isn’t completely shocking.