While it is far to early to call the Apple HomePod a failure, it is certainly clear that Apple’s take on the smart speaker is struggling to gain ground in the market. According to a new report at Bloomberg, the company has cut orders of the smart speaker and stores are starting to have inventories of the device pile up as they simply can’t get them sold.
The HomePod has been available for roughly ten weeks now and has managed to land about 10% of the smart speaker market. That is a distant 3rd behind Amazon Echo (73% of the market) and Google Home (14%). These figures are according to Slice Intelligence.