Microsoft Bing Now Sits at 33% Market Share in The US
Microsoft Bing is a mirror reflection to a large degree with that of Microsoft’s mobile device strategy. It’s been hyped, gutted and updates numerous times and, at one point, somewhat left for dead. But unlike Microsoft’s mobile device strategy, Bing survived and is now thriving thanks to continual nurturing from Microsoft and more users coming to it for their search and news needs.
On Thursday of last week, Bing tweeted out two stats about the search engine during a webcast they were having at the time. The first tweet highlighted not only the 33% market share in the US, but the market share in other countries.
Bing is bigger than you think! #SEM #PPC #bingadswebcast pic.twitter.com/fFtEDvM634
— Bing Ads (@BingAds) August 17, 2017
This is interesting in that we normally don’t see a country-by-country breakdown of this information. As you can see, the US had the biggest market share with Taiwan at 26% and the UK at 23%.