Windows Phone Developers Please Keep The Faith

Dear Windows Phone Developers,

I’m writing you today in an open forum to ask for one thing.  It is something that I know is a difficult ask.  Your livelihoods are at stake in some cases.  Your company’s growth is at stake.  I know what I’m asking for has big impact but it something that I must ask for in light of recent events.

That ask is patience.  I know when it comes to Windows Phone development that patience has often lead to frustration.  Frustration from a lack of support.  Frustration with mixed messages from Microsoft.  Frustration from a community that was equally frustrated and left.  I know, I was one of them for a while wandering the iOS wilderness.

But brighter days are ahead.

Those brighter days come with Windows 10, the next version of Windows that will be on every device that runs Windows today.  But more importantly, it brings universal apps to the market.  That means you as a developer, with a few tweaks for UIs and other device specific elements, can have your apps on everything from a Xbox One to a tablet to a Windows powered phone.  Code once, it is everywhere.  This, undoubtedly, will make your lives easier from both a coding perspective and a support perspective.

The recent announcements by Chase and Bank of America to discontinue their Windows Phone app support was frustrating to see.  It was another blow to the platform.  But it was short sighted.  They gave up when brighter days are ahead.  They gave up because of too few users.  Windows 10 will change this.  I predict this time next year there will be a new and improved Chase and BofA app in the Windows universal Store.  That is because Windows 10 is a game changer for developers.  Even Microsoft, who is throwing out updates and new apps for iOS and Android on a seemingly weekly basis, know that brighter days are ahead.  They are already showing off new universal apps for Windows 10 in the Windows Insider preview.  This is the future of Windows and it is as bright as it has ever been.

But it will require patience.  It is my ask of you as a former MVP, as one who is passionate about this platform and one who writes about it every day on this site.

Keep the Faith.  In the end, it will pay.