Softcard support for Windows Phone Ends March 31st

A couple of weeks ago I reported that after the purchase by Google of Softcard, the NFC payment app and service, that support for Windows Phone would end.  This was according to Softcard’s own FAQs answer the question of if support would continue.  It is unfortunate and shortsighted by Google to immediately kill the solution on Windows Phone and it further shows the one sided relationship between the tech giant and Microsoft.  Now we know for sure when the support will end.  March 31, 2015.

In an update to the Softcard FAQs today, the company has confirmed that support for Windows Phone will end effective at the end of this month.  It is a sad and quick demise for the service on Windows Phone given that the AT&T and Verizon versions were just launched less than six months ago.  With the end of support for Windows Phone, there really is no NFC mobile payment option available for Windows Phone but there is expected to be an answer in Windows 10 for Phone later this year.

Did you use Softcard?  If so, is this a big loss for you personally or no biggie?  Leave me your thoughts.