Huawei Surpasses Apple as Second Largest Smartphone Brand

Huawei continues to make huge strides in the smartphone market and their surge over the course of 2017 continues.  Counterpoint, a global technology research firm, has just released their latest Market Pulse for July 2017.  In that report, the Chinese manufacture has jumped over Apple to take the number two position in global smartphone sales percentage.  Perhaps even more impressive in this is the fact that they made this jump without a “hero” device like Apple’s iPhone 7 or Samsung’s Galaxy S8.

Samsung is by far the leader in smartphone sales percentage globally with just over 20%.

The July report from Counterpoint is the fifth consecutive month of gains in market share by Huawei and they have distanced themselves from others in the highly competitive Chinese manufacturing market.  Still, as the report points out, the risk to Huawei is their over dependence of their home market and expansion into Europe and North America will need to happen for them to hold on to that 2nd place solidly.

Mr. Peter Richardson, who wrote the report, also pointed out that the upcoming release of the next iPhone could surge Apple back to second place.

“While this streak could be temporary considering the annual iPhone refresh is just around the corner, it nevertheless underscores the rate at which Huawei has been growing. However, a weak presence in the South Asian, Indian and North American markets limits Huawei’s potential in the near-to mid-term to take a sustainable second place position behind Samsung. Huawei is over-dependent on its home market China where it enjoys the leadership position and operator-centric markets in Europe, Latin America and Middle East.”

It is an excellent report on the state of the overall global market and one that is well worth the read.

3 Replies to “Huawei Surpasses Apple as Second Largest Smartphone Brand”

  1. Clinton

    Huawei (after OnePlus) is the second Chinese Android Smartphone company which has impressed me and has every potential to raise to the competition in western markets.

    I have used P10 recently (and Honor 8 previously) and to be fair, liked and enjoyed using it. It will take some time to reach to the level of Samsung etc. but it is on the right tracks.

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