To be honest, if you have been paying attention to the smartphone market over the past year, you know that HMD Global’s Nokia brand has been making a serious comeback. Now we have a more substantial report that reflect what everyone suspected: Nokia has had a killer year.
Counterpoint Research has published their report on the Smartphone market and they, like IDC earlier in the week, confirm that Huawei has passed Apple as the number two smartphone company in the world. But the Counterpoint report goes into more details than the IDC report on the “other” brands, of which Nokia is lumped into. That’s where you find that the brand has gained some 782% in market share since Q2 2017.
Counterpoint in their report published this chart which is of the number of units shipped and the second is their percentage of market share in the market. That big green bar in the first chart? That’s HMD A.K.A. Nokia
From a market share perspective, the bottom chart, the brand grew from having less than 1% of the market to a full percentage point. Clearly that’s not going to alter orbits in the overall smartphone market but it is significant given just how troubled the brand was just a few years ago and many where skeptical when HMD Global acquired the rights to use the brand.
The fact is, while the name Nokia certainly helps, HMD is producing some great phones under the brand name. Their lineup of devices cover almost every pricing category, they are generally available globally, and they keep them up-to-date regularly. All of that, along with a pretty pure Android experience, has allowed them to see this huge gain.
You can read the full report over at Counterpoint Research to get further details on their perspectives on the market.