Google Killing Flash Support for Ads in 2017

The demise of Adobe Flash continues and the Google AdWords network is the latest to fire a shot at the long time platform.  In a post on their Google+ profile, the AdWords team announced that starting January 2, 2017, Flash based adverts will no longer be displayed as the service and Google in general pushes to be 100% HTML5.  The change will impact advertisers on the Google Display Network and DoubleClick Digital Marketing.

The change comes as Google has been pushing to become 100% HTML5 focused so their advertising networks can reach the widest possible audience regardless of device or platform.  Given that the world is seemingly moving away from Flash, the news isn’t a real big shocker but certainly is good news for those who use those networks (ClintonFitch.com is one of them).

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