The demise of Adobe Flash continues and the Google AdWords network is the latest to fire a shot at the long time platform. In a post on their Google+ profile, the AdWords team announced that starting January 2, 2017, Flash based adverts will no longer be displayed as the service and Google in general pushes to be 100% HTML5. The change will impact advertisers on the Google Display Network and DoubleClick Digital Marketing.
The change comes as Google has been pushing to become 100% HTML5 focused so their advertising networks can reach the widest possible audience regardless of device or platform. Given that the world is seemingly moving away from Flash, the news isn’t a real big shocker but certainly is good news for those who use those networks (ClintonFitch.com is one of them).