Google Finance Card in Google Search Gets A Makeover

Google Finance Card in Google Search

Last week, I told you about the changes that are coming to Google Finance.  The financial site is getting a makeover of sorts and part of that is the retirement of portfolio management.  However, we could be getting a glimpse of how the new look is going to play out thanks to Google Search.

For a long time, you have been able to search for any stock within Google search and get pricing and other news related to that stock.  Previously, that was one long page within search once you found the stock of interest.  Quietly, over the weekend, it appears that Google changed this to be a tabular style look.

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Google Finance to Retire Portfolio Management Tools

Google Finance on Mobile

Like many services from Google, Google Finance is under going changes.  Part of those changes is the deprecation of portfolios and portfolio management in the financial news & information site.  The news came from Google yesterday in both a support posting as well as a banner that now appears on the portfolio page of the site.

In an ongoing effort to make Google Finance more accessible and user-friendly for a wider audience, we’re making a few changes to the service in November 2017.

As part of this updated experience, you’ll still be able to:

  • Follow the stocks you’re interested in – the list of stocks in your portfolio will be migrated into the new experience on Google automatically

  • Receive the latest industry news and market trends

The news means that if you are using Google Finance to keep up to date on news about stocks in your portfolio & to mange it, it’s time to look for another source.

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