The rebranding exercise last week from Google on Android Wear was an important one, if nothing more than superficial. Now known as Wear OS by Google, the flavor of Android designed to run on watches, the name change reflects many things that have been changing with the Android naming convention over the past few months.
But the problems for Wear OS are far deeper than a simple name change can fix. Sure, Google can address the iPhone user market who, they report, is one out of every three Android Wear user today. The fact is, a premium Wear OS watch experience needs to happen and it needs to come from Google. Just as they have done with phones and Chromebooks, a Google “Pixel Watch” would unleash all the potential of Wear OS to the masses. But there are big obstacles in the way that have to be addressed. If there is a company that can sort it out, it is Google. The question is if they want to do it.