I’ll start this post with both a confession and admission for the sake of full disclosure. I’m a big fan of OnePlus. I have been carrying the OnePlus One now as my primary phone for over a month and it is without question one of the best smartphones I have ever used or reviewed in my 15 years of writing such pieces. The design works. The OS works. The camera is awesome. It is overall just a great device. So I write this from a slight fanboy perspective but I also write it from a business professional. My day job has me continually reviewing business plans, product roadmaps and talking to companies who what to have an alliance with mine. It’s a full time job, trust me.
So it is with this dual vision that I write this post about the critical need by OnePlus of having their follow up device, the OnePlus 2, be a success. The Chinese company can’t simply have a “similar success” nor can they have some of the distractions they had with the release of the OnePlus One – namely the much maligned invitation system. No, to be considered a top player in the Android phone space, the OnePlus 2 has to be a critical and public success with a capital BIG. It’s easier said that done and clearly the OnePlus team is very much focused on making sure their second release is does not suffer from a Sophomore Jinx.
There are three reasons in my view why the OnePlus 2 has to be a big winner for the company: Proving the success of the OnePlus One was not a “one-hit wonder”, long term financial viability of the company and third, to be considered a major and serious player in an already crowded Android market. Can they pull it off? If the OnePlus One is any indicator then the answer is a resounding yes. But history does not always repeat – in fact, rarely does it.
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