Posts tagged Microsoft
Paul Thurrott over at Supersite for Windows reports that Microsoft is planning three LTE enabled Windows Phones by the end of 2012 with the first expected to be released March 18, 2012. The post reports that three LTE devices are expected in 2012 and all are on AT&T. The first is the Nokia Ace (sometimes referred to as the Lumia 900), the HTC Radiant and the Samsung Mendel.
While this is welcome news, it does bring about a little confusion as it relates to the leaked roadmap I posted on yesterday.
What’s unclear is whether these LTE based devices will be accompanied by a software update of some kind. You may recall that the rumored “Tango” release, supposedly due in early 2012, is about low-end phones. So it’s unclear how that jives with LTE, which is obviously a high-end feature.
It will be interesting to see how Microsoft, AT&T, Nokia, HTC and Samsung all work this out but this is clearly good news for Windows Phone users.
Source: Supersite for Windows
WMPoweruser has got their hands on the proposed roadmap of Windows Phone and it looks pretty interesting. The roadmap image starts with the original Windows Phone GA (General Availability) and goes through 2012 with the release of the codenamed product Apollo.
Mid 2012 we can expect Tango which seems to be focusing on bringing Windows Phone to the masses with lower cost products from manufactures. This is a good move in my book. I’ve talked to a lot of friends and family about Windows Phone and they like it…. but can’t get past the $199 for a new phone. If they can get the price point down to $49.99 or the like (as T-Mobile has done this holiday season with the HTC Radar and Lumia 710) then they will get it into the hands of the masses.
The next big update is slated for late next year and is codenamed Apollo. This update appears to be really driving for mass adoption and to increase the overall sales volume of the platform and to point out competitive differentiators. They also appear to be focusing on more advanced hardware (perhaps dual core processors?) and the needs of businesses (perhaps better encryption support?).
As with any roadmap it is subject to change and shifting but the information obtained by WMPowerUser seems to fit with other rumors that have been floating about over the past few weeks. Taken at face value, it is clear that Microsoft plans to make a significant push on Windows Phone next year. Couple that with the push Nokia is having on the platform with their Lumia lineup and that 6.2% marketshare by the end of next year isn’t a pipe dream. It could really happen.
Digitimes has posted what they expect for the smartphone market in 2012 and they see Windows Phone taking a sizably bigger chunk of the market than it did in 2011.
While the market is still dominated by Android-based devices, Windows Phone is expected to take 6.2% of the smartphone market in the coming year. Given that Windows Phone currently sits at about 1.5% of the market, that is a monumental leap forward – 242% increase to be exact. Is it possible? Absolutely.
2012 is going to the year that sees Nokia bring their full Windows Phone line to market. Remember that Nokia is still the #1 selling brand of phone in the world. They know how to sell devices and it is evident in their marketing plans for the Lumia 710 and 800 that they mean business with their new Windows Phones. In January we should see the first Nokia Windows Phones here in the US which I personally expect to see a huge amount of marketing around it both from Nokia themselves and the carriers.
With the push that Nokia is making it is well within the possibility that Windows Phone could end 2012 with over 6% marketshare.
Read the full post over at Digitimes then tell me what you think? Do you think 6.2% for 2012 is possible? Ludicrous? Selling it short? Comment here or send me a Tweet.
One of the most ‘in tune” people in my opinion with Microsoft, Windows and Windows Phone is Paul Thurrott. If you aren’t familiar with who he is, check out his site, Super Site Windows or you can check him out with Mary-Jo Foley and Leo Laporte on Windows Weekly on TWiT.
Last year on his site Paul posted an article on what Microsoft needed to do to get Windows Phone right in 2011. If you look at the list, Microsoft pretty much got it all done. Now he has posted an article on what Microsoft needs to do in 2012 to fix Windows Phone and really establish it in the market.
He has a good list of things that need to be addressed by Microsoft in 2012 for the platform to be successful and I generally agree with most of them. Give the article a read and see what you think. Do you agree? What do you see as Windows Phone’s biggest stumbling block to success in 2012?
For many of you, today is the first day since the Christmas holiday this weekend to get back online and do some post holiday shopping or searching for information on your latest gadget. If you are the proud owner of a Windows Phone, congratulations and welcome to the community!
If you are moving from a feature phone or another smartphone (Android or iPhone), then this Windows Phone experience will be somewhat of a left turn for you. It’s different. A lot different. You’ve probably already figured that out but just in case the whole Live Tile start screen thing didn’t tell you… this is a lot different!
Over the course of the past year I’ve put together a series of How To’s for Windows Phone. Some of these are basic while others are more advanced but they are all designed to help you get a handle on the new experience that is Windows Phone. The How To’s are generally Windows Phone focused and not device specific. That said, there are some specific How To’s for HTC and Samsung phones but only one or two.
To get to all of the How To’s here on ClintonFitch.com, just navigate to the How To section in the left-hand side bar. And of course you can always post a question on Twitter or here on the site.