For the past three-odd years, Apple has been telling the world a version of the truth that may not stand up to reality. Some would refer to this as a lie. I think that’s a bit harsh. It’s more of a case of believing your own story. I’m from Texas. We have a slightly more colorful way of saying this but I’m trying to be family friendly here peeps.
With the introduction of the iPad the Cupertino company began pointing out that we live in a post-PC world where tablets will be the direction of travel for the industry. And let’s be honest and give them their due. They have done a phenominal job of marketing the iPad and the post-PC mythology. But the myth isn’t quite living up to reality and all you have to do is look at the Microsoft Surface numbers for this past quarter from Microsoft to see it. The Surface division recorded $908 million in revenue for the company last quarter.
That doesn’t sound very post-PC to me. That sounds like people wanted a better PC experience and that is exactly what Microsoft has delivered with Surface, specifically the Surface Pro 3.