Microsoft Archive

Apple Got The Post-PC Era Wrong. Proof? Microsoft Surface

For the past three-odd years, Apple has been telling the world a version of the truth that may not stand up to reality.  Some would refer to this as a lie.  I think that’s a bit harsh.  It’s more of a case of believing your own story.  I’m from Texas.  We have a slightly more colorful way of saying this but I’m trying to be family friendly here peeps.

With the introduction of the iPad the Cupertino company began pointing out that we live in a post-PC world where tablets will be the direction of travel for the industry.  And let’s be honest and give them their due.  They have done a phenominal job of marketing the iPad and the post-PC mythology.  But the myth isn’t quite living up to reality and all you have to do is look at the Microsoft Surface numbers for this past quarter from Microsoft to see it.  The Surface division recorded $908 million in revenue for the company last quarter.

That doesn’t sound very post-PC to me.  That sounds like people wanted a better PC experience and that is exactly what Microsoft has delivered with Surface, specifically the Surface Pro 3.

Microsoft Earnings A Mixed Bag for Windows Phone

During the Microsoft earnings call yesterday, it became apparent that for Windows Phone, the earnings were a mixed bag.  However, if you dive in a little deeper it will start to  make sense what is going on with their earnings and why there is no need to jump on the panic button just yet as a Windows Phone user and fan.

First, let’s take a look at the good news.  In the last quarter which ended in September, Microsoft globally sold 9.3 million Lumia devices.  This up over 5% from the same quarter last year and clearly indicates things are going in the right direction.  A nearly complete refresh of the phone lineup, significant marketing and market expansion has all contributed to this growth and while we don’t know the specific numbers for specific markets, it is an indicator that Microsoft is making gains.

For Microsoft, this translated into $2.6 billion in revenue from Windows Phone.  That’s an impressive number and represents 11% of the total revenue the company generated last quarter of $23.2 billion.  This is very much a positive.

But let’s all take a dose of reality with this number.  Apple sold 10 million iPhone 6 units in its debut weekend.  There is a reason I call Windows Phone the Little OS That Could.  It is little, very little in the overall market as I’ve shared in the past.  There is along way to go, a lot of mind and market share to capture but things are pointing in the right direction.

Now let’s take a look at the bad news – at least on the surface.

Tetra Lockscreen for Windows Phone Launched

Yesterday there were a slew of Microsoft Garage apps that were launched for Windows Phone that bring new games and utilities to the platform.  If you aren’t familiar with it, Microsoft Garage is an internal program at Microsoft where people can develop apps in their free time and Microsoft will select some of the top apps and put them into the Windows Phone Store.  One of those apps yesterday was Tetra Lockscreen.

Tetra Lockscreen for Windows Phone brings a new level of functionality to your Lockscreen and makes it where you can interact with your Lockscreen to get various pieces of information.  It is unique and brings a level of functionality to what is normally nothing more than an at-a-glance feature of Windows Phone.  Tetra Lockscreen can provide you calendar details, a map of your current location, activity tracker and a stopwatch function, all of which you can tap and slide to access.  It is one of those apps that just makes sense and given that it is a free download, everyone should give it a go.

Tetra Lockscreen – Free – Download Now

Microsoft Releases Two New Surface Pro 3 Ads

Microsoft has released two new ads for the Surface Pro 3, both highlighting how the table helps businesses gain efficiencies and productivity.  The ads, which are on the Microsoft YouTube channel, are between 1 and 2 minutes in length and highlight the power and productivity that the tablet brings in two very different business scenarios.

The first video is for Watersports Central.

With Surface Pro 3, Watersports Central is able to provide its customers with a unique premium sales experience. Armed with a Surface Pro 3, sales staff are able to meet customers wherever they are and complete the sales process without ever having to set foot into an office.

YouTube Preview Image

Will Microsoft Get the Smartwatch Right?

This weekend the Windows world was teased with some great headlines that Microsoft will be launching a Smartwatch or fitness device within the coming weeks.  The source of the report is Forbes which has been a reasonably reliable resource when it comes to rumors and leaks around Microsoft.  The article, which you can read here, goes into a little detail about what is expected and rightfully so points to a mixed bag when it comes to Microsoft’s track record when it comes to launching new devices into the market.

Zune?  Anyone?  Anyone?

But this same article points out what could very well be two key features of this rumored device that will set it apart from the current Android lineup of Smartwatches and from the AppleWatch set to debut next year:  Cross-platform support and greater than one day of battery life.