New Report Suggests Nearly 20% of Americans Have a Smart Speaker

A new report from suggests that 19.7% of Americans have at least one smart speaker in their homes with nearly 72% of them being Amazon Echo devices powered by Amazon Alexa.  The report goes on to suggest that by the end of the year, nearly 50% of households will have at least one smart speaker in their house.

The reports is based on a survey of 1,057 US adults and extrapolated from there.  While it may not be the largest sample size, it does give a solid indicator of where smart speakers going in the market and their adoption rate.  While Echo adoption was at 71.9%, Google was a distant 2nd at 18.4%.  The likes of the Hardon Karmon Invoke, powered by Microsoft Cortana, falls into the “other” category which accounted for 9.7% of devices.

While those numbers are not impressive for Google, you have to keep in mind that Google Home only debuted in November 2016, a full two years behind Echo.  They still have a lot of catching up to do and clearly Google Home and Google Assistant are key future products for the Mountain View company.

Other interesting statistics from the report include:

  • 65.7% of respondents have one smart speaker in their home while 8% have three speakers
  • The Living Room is the most common place for the smart speaker to be placed
  • 57.8% of smart speakers users are male, 42.2% are female
  • Nearly 63% of owners use their smart speaker daily

The full report is a free download from  You will just need to register with them and a link to the report will be emailed to you.

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