A new report from Voicebot.ai suggests that 19.7% of Americans have at least one smart speaker in their homes with nearly 72% of them being Amazon Echo devices powered by Amazon Alexa. The report goes on to suggest that by the end of the year, nearly 50% of households will have at least one smart speaker in their house.
The reports is based on a survey of 1,057 US adults and extrapolated from there. While it may not be the largest sample size, it does give a solid indicator of where smart speakers going in the market and their adoption rate. While Echo adoption was at 71.9%, Google was a distant 2nd at 18.4%. The likes of the Hardon Karmon Invoke, powered by Microsoft Cortana, falls into the “other” category which accounted for 9.7% of devices.