Google’s Presence at CES Will Be Heavily Focused on Google Assistant

For the first time in many years, Google will be at CES in Las Vegas this coming week.  It is the first time the company has had any real presence at the massive electronics show since 2015 but it has been a lot longer than that since they have had a booth.  Not only will they have a booth, a massive one in the Central Plaza, but it looks like they are going to be heavily focusing on Google Assistant during the show.

The company made a blog post yesterday, highlighting the growth of Google Assistant and Google home over the course of 2017.  Assistant is now available on 400 million devices and in a doze different countries.  But the takeaway from the post was the last paragraph.

No matter where you are, the Google Assistant is here to help you make the most of 2018. And next week, we have even more things in store for the Assistant at the Consumer Electronics Show in Las Vegas. If you’re at CES, stop by the Google Assistant Playground (Central Plaza-21) to check out some of our new integrations, devices, and the newest ways you can use your Assistant

It would appear that next week, we are going to see some announcements about Assistant and, potentially, some new hardware.

As they say, the hint is in the name.  If Google is naming their booth at CES the “Google Assistant Playground”, you can pretty much bet that Assistant is going to be the highlighted technology for the week.

Crack journalism on my part deducing that, I know….

But the teasers are what is interesting.  Will we see a new partnership announced between Google and another manufacture around Assistant?  Will we see new hardware, from Google or otherwise?  It would seem that we can expect at least some type of new product or integration announcements next week at the show.

Stay tuned.  CES from a Google perspective may be really interesting!

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