Starting today, the Chrome browser for Windows, MacOS and Linux will start blocking intrusive adverts on sites to give a better user experience. Google had announced that these types of ads would be blocked back in December starting today after announcing their agreement with the Coalition for Better Ads last summer.
If you don’t remember, for desktops, ads that do the following risk being blocked:
- pop-up ads
- auto-play video ads with sound
- prestitial ads with countdown
- large sticky ads
For those who have the ad blocker enabled in Chrome on their desktop, you will no longer see these ads.